They just get frustrated and switch websites - or products altogether.įrom our side, we determine if there are things we can fix, if they are site-specific problems, if a filter list needs updating, or if there is some other issue. So how do we tackle this? The answer is, with your help! Being open and creating avenues for dialogue and feedback with our users can help us identify issues with broken sites.īut of course, that’s a challenge - not every user knows what’s wrong with a broken site, nor does everyone go to the trouble of flagging errors they encounter. Because every now and then, any ad blocking application will inevitably break a site and impact user experience.Įvery time you’re supposed to tick a checkbox that isn’t there.Įvery time your video doesn’t play because the ad blocker thought it was a video ad.Īnd of course, every time a site greets you with the old “We detected you’re using an ad blocker, please deactivate it to proceed” - only to hit you with the most obnoxious and intrusive ads the moment you decide to be gracious and switch off your blocker.
And our stats show that they are happier with our products and stick around with them for longer.īut this creates a different problem for users - and, as a result, for us. Opera’s built-in ad blocker is even more popular with our users - in fact, in some countries including the US, Canada, and around Europe, almost half of Opera users switch it on. According to eyeo’s 2022 Global State of Ad-Filtering report, it’s estimated that around 37% of global internet users aged 16-64 prefer to block ads, regularly or occasionally. Our Product Engineering Lead, Arjan van Leeuwen, took the stage at this year’s Ad-Filtering Dev Summit by eyeo to talk about ad blocking - and, crucially, about what happens when things go… not according to plan!Īd blocking is clearly important to users.
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